Home Depot Presents 'shopped

Home Depot asked us to come up with an experiential event to help them build earned media buzz to help them own New Homeowner's Day. We figured that if you just bought a house for the first time, chances are it’s not your dream home. In fact, you might need a little inspiration to turn it into something special. So we borrowed from another category in which Millennials love to find inspiration: cooking.

Introducing 'shopped, a "Chopped" knock-off in which participants competed to create the coolest room given a standard set of different materials. The result? Over 7 million impressions generated via social shares and earned media.