Dove Men + Care: The Post Game Hug

The Super Bowl ends. One city gets a victory parade. The other city gets post-game depression.

In an insanely stressful product test, we equiped a team of sports fans with Dove Men + Care’s deodorant and set them loose in Philadelphia to give out hugs to Eagles fans on the same day that Kansas City held their victory parade.

Believe it or not, not a single punch was thrown.